250,000 young food allergy sufferers in Australia supported through new website

teenage allergen website

It’s estimated 250,000 Australians aged between 12-25 years of age are at risk of having a severe allergic reaction. With funding support from the Australian Government, the National Allergy Strategy team have launched www.250k.org.au, a new website that provides teens and young adults with information to help enable them to live safely and independently.

The website aims to provide age-appropriate resources and help young people who are living with severe allergies feel more connected with others going through similar experiences in a fun but informative way. The website features avatar animations which share the experiences of members of the National Allergy Strategy Youth Advisory Team. Two avatar animations have already been created and additional functionality is to be added to allow users to create and share their own avatars.

The project began as a result of a survey conducted by the National Allergy Strategy team, which revealed an alarming number of teenagers with severe allergies were avoiding telling their friends about their condition and choosing not to carry their Epipen to avoid ‘standing out’ at school or in their social circles. These behaviours means it is young adults, not toddlers, who are at greatest risk of death from food-related anaphylactic reactions.

See a clip from Channel 10 here.

Find out more at www.250k.org.au