According to an October 2024 press release by Food Allergy Canada, new research is reshaping how the food service industry approaches allergen management — not only as a public health priority but also as a smart business strategy. The findings highlight that food-allergic consumers — representing millions of Canadians — are a powerful and loyal market segment. Restaurants and food service operators that prioritise clear ingredient information and robust allergen safety measures are well positioned to build stronger customer loyalty, enhance their reputation, and engage an underserved, high-spending community.
The study underscores a key opportunity: food-allergic patrons tend to be less price-sensitive, and their dining choices are strongly influenced by a venue’s allergen policies. Notably, these consumers often determine dining decisions for their entire group, further amplifying their impact on a restaurant’s bottom line.
Reference:
Food Allergy Canada. (2024). Allergy Awareness Is a Win for Restaurants: Safety, Confidence Drive Dining Choices for 80% of Canadians with Food Allergies.
To read the full report and access free resources, visit ThinkFoodAllergy.ca.
