By Allergen Bureau

Competition heats up in the Early Introduction Foods category

Early introduction to allergenic foods like eggs and peanuts has been found to help prevent food allergies in specific groups of infants. Ready, Set, Food, a US-based start-up that provides a daily supplement to gradually introduce babies to the top nine allergens, has just raised US$3.5 million in its latest funding round.

Media reports announcing the funding round say Ready, Set, Food will use the funding to expand its product line and build up partnerships with more health providers to recommend the products to more parents. Investors include Edward-Elmhurst Health, Danone Manifesto Ventures, AF Ventures (formerly AccelFoods), and investor and entrepreneur Mark Cuban.

Ready, Set, Food joins the category already served by companies including Gerber (Nestlé’s infant nutrition subsidiary), Square Baby and SpooonfulOne.

Securing its place in the market, last month SpoonfulOne announced its commitment to ensure underserved communities also have access to the benefits of early introduction foods. The organisation will give a year’s supply of their products to US families who qualify, based on welfare status.